Funky Sexy Cool Mobile
The Brief
An ongoing, full time consultancy position for the online and mobile community.
The Concept
Taboo was approached by FSC for our understanding and experience in new media and awareness of the psychographics of existing and potential users. Using below the line marketing and promotion techniques the ongoing consultation for FSC Mobile has seen Taboo lead events, marketing concepts and an overall upgrade of the image for FSC throughout the youth market. With the formation of many online communities it is Taboo’s task to create a point of difference, intrigue and appeal for the growing fashion conscious youth demographic.
The Result
- Taboo has seen the growth of the site from 100,000 to over 130,000 users nationally.
- Using the advice of Taboo, FSC has managed to involve campaigns for their users, giving them more value for money and connection with the FSC brand.
- Taboo is currently undergoing market research regarding the demographics and psychographics of the users.
- We achieved national newspaper coverage with the results of a previous market research campaign.