Joobees
The Brief
To leverage publicity for the new Joobees designer jewellery and accessories range.
The Concept
After careful consideration a specially designed media kit was developed in the form of a CD containing all media information alongside a series of design pieces that best represented the collection. In conjunction with the media kit, select boutique items were sent to relevant media contacts in order to leverage PR for maximum exposure. The general consensus and feedback was overwhelmingly positive.
The Result
Much press and media coverage was gained upon the launch of the online collection. Editorials and press pieces were gained in the following publications (marked below), making the PR campaign a huge success.
The Age
Missy Confidential
Bride Melbourne
Bride Sydney
Bride Australia
Shop Till You Drop
Cleo Magazine
